With almost every business venture, strategic planning more often than not is worth the time and effort. With just a few simple considerations, your website can produce the results you have always hoped it would.
We have put together some tips for you to consider for your new or redesigned web site. Such information below is used in every website we build.
- What Would You Like To Do From Being Online?
- Who Are Your Customers?
- Have A Business Plan?
- Organize And Keep It Simple
- Color Does More Than You Know
This may seem a bit simple, however, one of the most useful things a business can do before launching a new website is to answer one simple question - What would you like to do from being online? Most often, businesses look to either monetize their site, sell products or services, build a community/cause, or simply increase product awareness. If you're not sure about this, no worries. Our web development services can help you create an online marketing plan to help figure this out and reach your online business goals.
Who and what is your target online market? For example, their age, location, income level, education, industry, etc? Are they homeowners or renters? Where might they shop for your type of product or service? Is your service available local or global? Your goal from this should simply be to fine tune who it is you will be providing your product or service too. If you can go into more detail, try to find percentages of each of your market. This will help you diversify your advertising dollars accordingly.
Having a business plan would be extremely helpful to any good web designer. The reason's are many but, it would help to build the proper foundation for your business online.
Organize your new websites structure. This is key to a successful website. It is suggested to have as many people as possible provide suggestions as to the sites navigation. Tip: It should always be where visitors expect it to be. There are a number of ways you can do this. One of the most poplar are flow charts aka “mind maps”, or “website mapping”. The easiest method would be to open a new word doc with the following:
Home Page
-----About Us
-----Etc.
Our Services
-----Water Testing
-----Water Purification
Our Products
-----Water Kits
-----Water Filters
Contact Us
-----Schedule Appointment
-----Etc.
Try to decide on three color tones. This is done to help keep consistency throughout your web site, reduce visitor confusion, promote confidence, build trust, and more. For example, we all know the color red indicates something wrong and the color greeen as success or go. Color also works to promote branding. For example, Verizon is red. Sprint is yellow. Did you know the color orange is said to give a feeling of discount? Can you recognize our three website colors?
From a new online store or to give your existing eCommerce site a makeover, let us do it for you.
Custom web design for a local Rhode Island attorney/law firm. Featuring a dynamic photo slideshow, custom logo design, (SEO) search engine optimization, Google Maps, easy contact information, and more.
